What is an SEO agency?

In answer to "What is an SEO agency?", as its name suggests, an SEO agency is a group of individuals who professionally and expertly provide SEO services.
The primary focus of an SEO agency is optimizing clients’ websites to achieve better rankings for targeted keywords and attract more traffic from search engines like Google.
Tasks in these agencies are executed collaboratively with precise scheduling and defined action plans.

What are SEO services?

Answering "what are SEO services?" and why they matter is straightforward. Today, a significant portion of traffic to major websites globally and in Iran comes from SEO services. SEO traffic is typically high-quality, converts well, and is highly attractive for business owners, online stores, and service-oriented websites.

Main objectives of SEO

Increasing website visitors (Quality traffic) ✅
✅ Ranking keywords (SEO branding)
✅ Increasing user engagement
✅ Generating sales leads

Factors affecting the cost of SEO services

Several factors can influence SEO service pricing. Some factors affecting SEO costs include:

The project scope, including website size, number of pages to optimize, and keyword competitiveness

The expertise and experience of the SEO service provider. Experienced and reputable providers typically charge higher rates.

The type of required SEO services. For instance, local SEO services might cost less than national or international SEO.

Other factors include the time frame for achieving results, the level of required research and analysis, project complexity, and the level of customization required.

In general, businesses should expect to invest significantly to achieve effective SEO results. However, this investment can pay off through increased website traffic, improved search engine rankings, and ultimately higher revenue.

Which agency should I choose for SEO services in Tehran?

Many agencies and companies offer SEO services in Tehran. However, you should choose a company with a proven track record and demonstrable portfolio in your business area. Fortunately, Quanta Creative Agency has successfully collaborated with leading industries, including beauty and immigration, helping businesses succeed. Thus, for SEO services in Tehran, we recommend Quanta Creative Agency.

SEO agencies usually have five main departments:

• Strategy and Analysis Department
• On-page SEO Department
• Off-page SEO Department
• Content Production Department
• Technical and Engineering Department

Some agencies are not departmentalized, distributing tasks among individuals instead. Tasks close to each other are assigned to one person.
SEO agencies generally aim to fully address businesses' website needs, hence usually offering web design services as well.
As most sites approaching SEO agencies have poor technical SEO, agencies often need to redesign and optimize sites based on SEO principles.
Producing specialized and general content is another task of SEO agencies, not limited to textual content but also podcasts, videos, teasers, images, etc.
Leading global SEO agencies have extensive content departments, utilizing multiple media formats.

What are the tasks of an SEO agency | Introducing 7 main tasks of a good SEO agency

An SEO specialist's tasks are extensive and cover almost all SEO components. Awareness of these tasks greatly assists you in choosing a professional SEO agency.
Generally, these tasks can be categorized into 7 main responsibilities:

• On-page SEO management
• Technical SEO audit and optimization
• Analysis of primary and related keywords
• External link building
• SEO content production
• Competitor analysis
• Protection against negative SEO attacks

Essentially, tasks performed by an SEO agency or an SEO specialist are similar, yet team activities significantly differ in quality and quantity from those an individual can accomplish.

How to choose a good SEO agency?

Figuring out if an SEO agency is good isn't difficult—you just need to check their track record.
Usually, all agencies offer attractive proposals and tempting promises, but ultimately their track record should convince you.
A good SEO agency can show results from other projects and have a logical financial and timeline structure for delivering services. Generally, the best service providers aren’t necessarily the loudest.
Make sure you know exactly what services you will receive; you shouldn't pay separately for each minor service unless specified.
Usually, clients seek guarantees for SEO services. If you use this criterion to choose an SEO agency, you'll certainly lose because SEO must be performed methodically, not focused on short-term results.
Any agency promising quick results clearly lacks deep SEO understanding and shouldn't be among your choices, as SEO is a time-consuming process.

Different types of SEO projects

SEO projects aren’t always identical. They fall into different types, each requiring an appropriate strategy. Here’s a brief overview of some SEO types:

SEO for advertisement, classifieds, and promotional websites

SEO for classified and advertising sites helps your website achieve higher rankings in search results pages (SERPs). When your ad website appears atop search results for related keywords, it attracts more organic traffic. Increased visibility leads to discovering more potential customers for your website.

Designing an SEO strategy in 2023-2024 (1402)

Never underestimate strategy in SEO—proper strategy design determines everything. Without a correct SEO strategy, your site efforts won’t yield results. Considering Google’s core updates in 2022 and 2023, people operating without or with weak strategies will face challenges. It’s better to consult an updated SEO specialist with expertise to design your site’s SEO strategy.

You need many actions on your website for visibility, the most crucial of which is SEO for search engines like Google. SEO actions are highly specialized and complex, making competition fierce among websites. Realistically, it’s not websites competing, but rather specialists behind them fighting. Therefore, choose your "knight" carefully.

8 recommendations Quanta currently provides for SEO strategy design:

1. Write first for your audience, then for search engines
2. Avoid excessive keyword usage and use keywords correctly
   Take user experience (UX) seriously and have clear plans
3. Avoid excessive internal linking; do everything strategically
   Don’t forget structured data (Featured Snippets) and use schema codes correctly.
4. Remove anything slowing down your site, even if the design appears simpler
5. Closely monitor Google's updates and consult experts before taking actions after updates
6. Don’t neglect content development; updating older pages and creating subtopics for main pages is essential
7. Google updates significantly impact your situation; closely monitor them and consult specialists before making decisions.
8. like backlinks and keyword targeting, taking a deeper view.