Many tasks and actions are needed to be done on your website to be seen by your customers and clients, which the most important and critical of them is SEO and optimization for search engines like Google. Since these actions are complicated, special and tangled, there is serious competition between business and their websites, and in order to be able to have a high rank in this competition in search engines rankings, so you should entrust the SEO of your website to an expert team or agency. In the real and digital world, it's not the websites that are competing, but the professionals and teams behind them are fighting against each other for better ranks. So it is better to choose a trustworthy knight for your side and your digital combat coming toward you.
SEO strategy design for the site in 2024-2025
Do not underestimate the strategy in SEO, the fact is that designing the right strategy in SEO determines everything. If the SEO strategy is not designed correctly, you will not get any results from the technical actions on the website. Considering the updates that we have had in 2022 and 2023 in the core of Google, it will definitely be difficult for people who move forward without a right and delicate strategy or even with a weak strategy. It is better to use an updated and pioneer team or agency who are experienced and have the cutting edge knowledge in this field to determine the best and optimum SEO strategy for your website.
The 8 recommendations that Quanta currently offers you for designing an SEO strategy are:
- First write for your audience, then for the search engines like Google
- Do not overuse the keywords and make sure they are used the right place for your audience and search engines simultaneously
- Take user experience (UX) sober and be sure to have a specific and unique plan for it
- Forget excessive internal linking and try to make everything calculated
- Don't forget to have a structured data or Featured Snippets and utilize schema codes correctly on your website
- Remove anything that slows down your website even if it makes your website look a little simple
- Google updates have a deep and serious impact on your situation, make sure you are following them carefully and do make the necessary decisions with the advice of an expert, and avoid rushed actions after Google updates.
- Don't forget to develop the content of the site, everything is not about creating new content or pages, be sure to update old content and pages and create sub-categories for your main pages.
What are the results of SEO website with the correct strategy design?
After the given explanations, you may have a question about what are the results of SEO strategy design and why we do emphasize on it.
SEO website strategy means designing strategies and planning the implementation of steps designed for 8 purposes:
- Get more visitors (clicks for related fields) for the website
- Getting better and higher rankings in Google and other search engines for target keywords
- Convert site visitors to loyal customers and higher conversion rate
- Receive leads, sales, and marketing leads directly from the website
- More user interaction with the site
- Attractive branding and brand awareness for website users, audiences, and clients
- Return of marketing investment through SEO
- Increasing of visibility in the related fields of competition
If we want to achieve the above goals, we must devise a basic and tailor made strategy for SEO. The most important goal is leading and attracting more related visitors, which can directly increase sales and earn more profit or introduce products and services.
Why SEO strategy has to be devised and designed before website development?
As you know, to optimize the website based on the technical and professional principles, practical and desirable strategies should be determined as the main goal.
It is better to determine what your SEO strategy is and how it should be implemented on the website before the website development, because after website development, you have to change most of the site's events.
This is better for you in 3 ways:
- You will not pay again to make changes on the website
- You will get results sooner and you will not lose time
- After indexing the pages, if you modify the structure based on your SEO strategy, you will face a big challenge, which the SEO experts and teams have to modify your website over time.
How to search for online users and check users' needs, checking the words suggested by Google and extracting the best keywords, analyzing competitors' websites and checking visitors, and most importantly designing the website's content architecture are among the things that should be considered before designing a website.
If a website is designed without considering the things mentioned, it will lead to audience confusion and so would lead business failure on the website and digital world, which you definitely do not want to experience it.
Nowadays, experts in the field of website optimization, have looked at this issue a little deeper and use newer methods in addition to using older strategies such as getting backlinks and targeting specific keywords.
You can contact our experts for a free consultation
11 advantages of online shop website SEO
The life of online shop websites depends on coming new potential customers to the website and turning them into loyal customers. One of the best and most cost-effective marketing parameters for these kind of websites is actually SEO and website optimization.
SEO yields variety of advantages for online shops and stores that we address you the 11 main advantages of online shops' and online stores' website SEO:
- Creating brand awareness
- Sales funnel process completion
- Building trust for new buyers by presenting the experience of old buyers to them
- Content marketing through understanding the main and critical needs and requirement of the audiences and visitors
- The possibility of customer retention marketing and remarketing
- Introducing new products to old site users and loyal customers
- Take advantage of long-tail keywords to increase traffic
- Improve user experience
- Reducing the cost of attracting new visitors to the site in the marketing process
- Creating sustainable value for customers
- Better introduction and presentation of products to the audience
What is the difference between the SEO of a online store website and a service provider website and other types of websites?
The most important difference between an online store website and other websites is that the goal of online store and online shop website SEO are websites with many products and numerous number of pages, this is while most of the products have similar features.
The presence of products with a large number of similar features make your website's content seem repetitive for Google and other search engines. So, in this case, you will face a challenge in indexing pages and cannibalizing, so have to yield your website to a SEO specialist and team.
The online shop or store website also has different technical challenges compared to other websites and it is much more difficult to optimize its loading speed.
These websites naturally have a more complex content architecture and it is difficult to design an SEO strategy for an online store and online shop website. This issue is also true for internal linking of the site.
Therefore, it is necessary for your website to be in a better position compared to the competitors, so that your audience and clients visit your website before visiting the competitor's websites
